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Hotel Trader announces strategic integration partnership with SiteMinder. The integration connects Hotel Trader directly with SiteMinder’s global ecosystem of more than 53,000 Hotel customers across 150 countries.

Hotel Trader today announced a new integration partnership with Busy Rooms, further strengthening the infrastructure powering The Exchange and expanding seamless connectivity for Hotel partners globally.

As hotel distribution becomes increasingly global, the pressure on underlying systems continues to grow. Hotels and Travel Buyers need technology that can move inventory, pricing, and availability data instantly and reliably, without adding operational complexity or compromising control.

Discover how Galleria Park Hotel regained control of their distribution through The Exchange, allowing the team to reclaim underperforming demand periods, increase revenue without expanding partner volume, reduce operational burden and gain clarity and confidence in their distribution strategy.

Hotel Trader has announced the launch of Action Center - its latest product innovation - a brand new personalized recommendation engine designed to help each Hotel unlock its own unique performance opportunities, faster and with greater clarity and control.

The hotel distribution landscape has become more complex, more fragmented, and less transparent over time. What was once a relatively direct relationship between Hotels and Buyers has evolved into a layered ecosystem of intermediaries, resellers, and hidden channels.