Direct integration with Hotel Trader has already delivered measurable improvements across our booking performance. By connecting our platforms more efficiently, we’re enabling faster, more accurate, higher-value transactions for our users. It’s a strong step forward in our long-term technology and growth strategy.
Challenge
Travel Buyers want to deliver the right inventory to the right traveler at the right price, but instead they’re chasing contracts, juggling inconsistent connections, fixing errors they didn’t create, and trying to stand out in a crowded, fragmented ecosystem.
Hotels face similar friction managing channels, protecting margins, and fighting rate undercutting. And even when you finally get one integration live… that’s only the beginning.
How do you know it's performing? Is the supply actually competitive? Can you replicate success across thousands of Hotels?
Traditional offline static contracts, dynamic rates routed through multiple intermediaries, and inconsistent data make everything harder - from launching a partnership to proving value and scaling it.
That is exactly the problem The Exchange was built to solve.
Resorts World Las Vegas - Crockfords Las Vegas Lobby
The Solution
The Hotel Trader Exchange
Transparency drives confidence. Confidence drives conversion.
Our self regulating Exchange connects you to over 20,000 Hotel partners - and 150,000+ via our growing PMS/CRS integrations - unlocking a broad range of live, bookable inventory at highly competitive rates, so you gain a pricing advantage and win more sales.
Better yet, choose how you partner with Hotels in The Exchange: use Community Rate Plans to access standardized direct rates across many properties, or Exclusive Contracts for one to one agreements with custom terms, negotiated pricing, and tightly controlled visibility, all backed by automated rate intelligence.
Get instant clarity on live ARI and performance so you can sharpen your offering and convert more, powered by a single, easy-to-integrate solution. With payments, support, and distribution unified in one platform, your B2B sourcing becomes simpler, smarter, and more profitable.
The benefits speak for themselves...
Direct source of truth
Connect via API to a growing list of PMS/CRS platforms including Synxis, Mews, Cloudbeds & more.
Competitive rates
Book live ARI from thousands of Hotels globally and secure the best market rates.
AI-driven insights
Give Hotels transparent performance data that highlights your distribution value.
Strategic partnerships
Improve brand visibility & unlock better pricing through direct Hotel partnerships.
Compete without complexity by connecting to the right inventory, at the right rates, in a few clicks.
Focus on building compelling experiences while accessing strong inventory, competitive rates, and clear performance metrics.
Protect margins and value even as costs rise and Hotel access tightens.
Offer the rates and control your corporate clients expect, without heavy reliance on third parties.
Gain better access, stronger rates, and the reliability needed to compete with direct buyers.
Overcome slow mapping, fragmented systems, and restricted reach so your business can grow.
Deliver travel benefits at scale despite lean teams, low margins, and operational constraints.
Viceroy Chicago
The Venetian Las Vegas
Timbri Hotel San Francisco, Curio Collection by Hilton
How HT Pay works:
We generate tokenized virtual cards for room and tax, support Direct Bill with approved Hotels, and ensure every transaction stays fully reconciled from start to finish.
Palacio del Inka, Cusco, Peru
Hotel Trader is an entirely new category. We are a technology-first B2B platform that facilitates direct relationships between Hotels and Travel Buyers through The Exchange, a self-regulating network built with absolute purpose.
Hotel Trader only connects directly to PMS/CRS systems, avoiding switches, channel managers, third-party APIs, and bed banks for sourcing inventory. There are no tech layers – guaranteeing that Travel Buyers receive the most accurate, real-time data available.
And, our proprietary business intelligence suite gives full visibility into the pricing, availability and overall behavior of Hotels to drive conversion and performance at scale.
Hotel Trader offers instant, real-time ARI from tens of thousands of Hotels globally and can unlock access to over 100,000 Hotels via real-time PMS/CRS integrations. Top markets include major U.S. cities like NYC, Las Vegas and Miami and key international destinations like London, Mexico, Dubai, Singapore, and the Algarve.
New hotels are joining everyday.
We also love collaborating with Travel Buyers to source locations and Hotels based on their needs.
Extremely. Our rates are sourced directly from the PMS/CRS, allowing access to shelf-ready, promotional and dynamic pricing without rate gaps.
And, our Alignment Score holds Hotels accountable to providing consistently competitive economics to The Exchange. This is part of our commitment to transparency which allows you to make strategic decisions about the inventory you source.
We have hundreds of global travel companies that you can choose to work with directly, including OTAs, travel agencies, tour operators, airlines, and membership platforms.
This number is constantly growing, with influence from our Hotel partners who let us know which Travel Buyers they want to create direct relationships with. We love collaborating with our Hotels to build new direct relationships with Travel Buyers.
Travel Buyers do not need to handle payments and support with Hotels.
Hotel Trader manages all payments and support on your behalf with Hotels with a full in-house team.
Travel Buyers can access The Exchange inventory without a direct commercial agreement, or layer in their own contracts to improve control and pricing.
Transparency means you can see:
- All Travel Buyers searching and buying your Hotels
- The buying behavior of each Travel Buyer
Then, you can lean in on certain channels based on how they actually behave and make informed distribution decisions and coordinate pricing based on specific Travel Buyers all in one place. More than just facilitating connections, Hotel Trader drives conversion.
Travel Buyers – airlines, tour operators, loyalty programs, travel agencies, OTAs – need a scalable way to connect directly to Hotels and cannot build interfaces with every PMS and CRS. The Exchange serves as that one-stop direct connection, in perpetuity.
Plus, sourcing rates only from the source of truth with no intermediaries and no tech layers guarantees the Travel Buyers 100% accuracy in ARI and booking failures.
In addition, thanks to our full transparency and our proprietary metrics, Travel Buyers are encouraged to use The Exchange since they get to be recognized and build their own brand with you.
Our network includes hundreds of global tour operators, travel agencies, closed-user groups, airlines, loyalty programs, package providers, OTAs and more.
We track Travel Buyer behavior on a number of factors including
- Their performance in terms of room nights, revenue, average transaction value.
- Booking trends in length of stay, lead time and cancellation trends.
- And even propensity to resell and not violate parity.
All Travel Buyer metrics are fully visible in The Exchange so that you can use this information to optimize your own distribution and pricing strategies.
Travel Buyers