Video Library

At Hotel Trader, our goal is pretty simple — we’re building the distribution infrastructure hospitality should have had all along. That’s why we created The Exchange. It’s one platform where hotels connect directly to a global network of travel buyers. Instead of managing a bunch of separate connections, contracts, payment flows, and intermediaries, you distribute your rates and inventory once — directly from your PMS or CRS — to hundreds of travel buyers worldwide. It centralizes distribution, but you still keep full control and full visibility into performance. Bringing connectivity, transparency, data, and speed in one place, so you can run your distribution strategy on your terms.

Our technology resculpts hospitality distribution, eliminating complexity between Hotels and Travel Buyers with immediate access, transparent connections, and control without technical and contracting burden... creating better experiences for the travelers at the heart of it all.

From the basketball court at New York University to building the future of hotel distribution at Hotel Trader 🏀 For Carl Yaffe, competition, curiosity and a drive to make an impact have been constants throughout his journey. In this leadership profile, Carl reflects on the experiences that shaped him, the people who influenced him, and what continues to drive him today. This is Carl’s story.

Behind The Exchange, there's a person. And behind the person, there's a story worth hearing. Meet our Co-Founder & CTO, Mitul Gandhi

Hotel Trader exists to rebuild the infrastructure of hospitality distribution from the ground up. We're not patching leaks or adding another layer of complexity. We're designing an entirely new system that delivers what modern distribution requires. This Exchange transforms how the industry operates. For hotels, it delivers unprecedented control and clarity. Enabling activation on behavioral intelligence to manage global distribution through targeted campaigns across hundreds of buyers - with full visibility into who sells your inventory and at what rate, in just a few clicks.

Supplier Launchpad is an industry-first platform for rapid, self-serve supplier onboarding. Designed to eliminate the traditional friction of connecting properties to distribution channels, it's your fast-track into the Hotel Trader Exchange, where speed, accuracy and automation replace outdated, manual processes. Whether you're a property looking to join the network, or a PMS/CRS provider ready to integrate, this page is your launchpad to something bigger.

The Alignment Score measures a Travel Buyer's ability to book a hotel directly. Buyers want to buy directly from hotels, and hotels share the same goal. Both want more direct revenue with accurate and reliable rates. Alignment brings them together. Learn more, including how to improve your score, above.

What does modern hotel distribution look like from the supplier side? For Eleonora Penna, Head of Supply at Hotel Trader, the answer starts with a clear understanding of what hotels need from their distribution strategy. Control, visibility and the confidence that their inventory is reaching the market as intended. Eleonora brings a deeply commercial, hotel-first perspective to the conversation, challenging how distribution works today and looking at where greater transparency, better data and stronger partnerships can create a more effective ecosystem for suppliers. In our latest leadership profile, Eleonora shares more about the experiences and perspective that have shaped the way she approaches her work at Hotel Trader.