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Resorts World Las Vegas

Case Study – Driving smarter growth through direct distribution

See how Resort World Las Vegas accelerated growth by taking control of its distribution strategy. Through a direct partnership with Hotel Trader, RWLV gained faster access to high-value Travel Buyers, increased transparency, and delivered significant gains in room nights and revenue, all while simplifying operations.

About

Resorts World Las Vegas

Resorts World Las Vegas (RWLV) features 3,506 guest rooms and suites, an innovative, next-generation gaming floor, world-class food and beverage options, a 5,000-capacity theatre, distinct nightlife venues, a curated retail collection of designer and boutique shops and more.

The integrated resort weaves time-honored traditions of the international Resorts World brand into the fabric of Las Vegas, introducing a bold, fresh take on hospitality to the city with stunning design, progressive technology and world-class guest service.

Challenge

Prior to partnering with Hotel Trader, RWLV worked with a range of established distribution channels, which provided valuable reach but also presented some operational complexities:

Decision-making and speed to market were often influenced by multiple intermediary layers.
Visibility and control across distribution required additional effort to manage effectively.
Scaling relationships, particularly with Travel Buyers outside of direct contracts could be resource-intensive.

Resorts World Las Vegas

A smarter, faster distribution strategy

Partnering with Hotel Trader

Resorts World Las Vegas operates three of Hilton’s premium brands - Hilton, Conrad, and Crockfords - and already benefited from Hilton’s distribution ecosystem. However, RWLV wanted a direct connection to Hotel Trader to access Travel Buyers outside of Hilton’s performance channels and expand its reach even further.

RWLV maintains a highly selective partner approval process, so alignment was critical. Partnering with Hotel Trader was quickly identified as a no-brainer.

Overcoming complexity

The onboarding process was unique due to RWLV’s separation from their previous Hilton-based operating system. Integration required development work due to the consolidation of three reservation systems into one to ensure data could still be sent correctly across the Hilton platform for each individual brand (Hilton, Conrad & Crockfords).

Despite this complexity, onboarding went smoothly and once live, the value was immediate.

Why Hotel Trader?

Direct access to hundreds of Travel Buyers through a single connection.
Hands-on account management and proactive support.
Strategic flexibility, including the freedom to test, refine, and experiment.
Real-time execution, even during industry events and trade shows.

Athena Infinity VIP Pool Bungalow, Resorts World Las Vegas

Data and insight

The impact

One of the most impactful aspects of the partnership has been Hotel Trader’s data and insights. RWLV now has full visibility into who is booking their rooms, at what rates, room nights booked and Best Rate Guarantee (BRG) violations.

Beyond reporting, Hotel Trader actively provides strategic recommendations, including introductions to Travel Buyers RWLV had not previously identified or considered. With this transparency and speed, Resorts World Las Vegas can now:

Choose who they want to work with

By instantly launching and deactivating partners on The Exchange

Protect pricing

By quickly addressing BRG violations

Move quicker & smarter

By making strategic adjustments without lengthy approval chains

Make real-time changes

By acting in real time at events with Hotel Trader, enabling live changes

Crockfords Lobby, Resorts World Las Vegas

Tangible growth

The results

Despite being in a transition year and reducing the number of Travel Buyers on the Hotel Trader platform, Resorts World Las Vegas has achieved incredible increases in performance.

The efficiency gained through Hotel Trader has directly driven this success, enabling RWLV to focus on the right partners, not just more partners.

Uplift in Room Nights

+58% in Room Nights

Increase in Overall Revenue

+62% Increase in Revenue

Awana Spa, Resorts World Las Vegas

Testimonial

Hotel Trader has given us a level of reach, flexibility, and control that would have been costly and complex to build on our own. Through a single integration, we’re able to access hundreds of global Travel Buyers, backed by best-in-class data and strategic insight, allowing us to drive growth and make smarter decisions faster than ever before.

Joy Assali – Miesner

Senior Manager, Leisure Sales | Resorts World Las Vegas

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