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Case Study – Emerging Travel Group’s direct integration to The Exchange

Learn how a switch from platform connectivity to a direct integration to Hotel Trader's Exchange led to a 4× increase in Emerging Travel Group’s weekly bookings.

Case Study – Emerging Travel Group’s direct integration to The Exchange
About

Emerging Travel Group

Emerging Travel Group (ETG) is a global travel tech company that operates travel platforms used by millions of individual travelers, over 120,000 B2B travel professionals, and 30,000 corporate clients in over 190 source markets.

Challenge


As a fast-scaling travel company, Emerging Travel Group needed to strengthen competitiveness in an increasingly dynamic B2B travel marketplace.

While their platform-based setup had delivered growth, further enhancements were needed to achieve better control over rates, faster and more reliable partner connections, and greater scalability.

To sustain their momentum, ETG required both direct connectivity and smarter intelligence tools to keep them ahead of the curve.

About
Solution

Through Direct Integration


In partnership with Hotel Trader, ETG transitioned from a platform-based connection to a direct integration.

This direct link gave them greater control over supply & inventory and faster, more reliable connections with Hotel partners. Not only that, but it also improved margins by reducing dependency on intermediaries and provided scalability to handle rapid growth in bookings and booking value.

But the real accelerator was Hotel Trader’s Alignment Score, which became central to ETG's growth strategy.

Solution
Alignment Score

Why it matters


The Alignment Score measures a Travel Buyer's ability to book a Hotel directly. Buyers want to buy directly from Hotels, and Hotels want the same. Alignment brings those goals together.

It continuously evaluates how well a Hotel’s live rates and policies align with both the broader B2B marketplace and Hotel Trader’s own rates.

This allows Hotel Trader's Account Management team to provide reasons for gaps with targeted actions to close those gaps in minutes. From enabling non-refundable plans, to resolving mapping issues, to unlocking eligible rate plans.

Why it mattered to ETG

  • Improved Win Rate & Conversion - By aligning rates and policies with buyer expectations, ETG maximized share of wallet across partners.

  • Faster Scaling - Automated insights replaced manual rate shops, letting teams focus on executing fixes and driving growth.

  • Portfolio Health - More mapped hotels, fewer “no score” properties, and healthier ARI ensured broader, more competitive coverage in key markets.

Learn More About Alignment Score
Alignment Score
Scale at Speed

The Results


Since adopting direct integration, ETG has achieved exceptional growth in both bookings made and booking value.

Quarterly Year-on-Year Growth, 2025 vs 2024.

Bookings made +67% | Booking value +90%

Bookings made +195% | Booking value +247%

Bookings made +100% | Booking value +124%

Bookings made +115% | Booking value +109%

Scale at Speed
Testimonial

Direct integration with Hotel Trader has already delivered measurable improvements across our booking performance. By connecting our platforms more efficiently, we’re enabling faster, more accurate, higher-value transactions for our users. It’s a strong step forward in our long-term technology and growth strategy.

Nikita Elagin

Managing Director for Consolidator Business Unit | Emerging Travel Group

Our mission is to transform the way Hotel bookings work. By removing complexity and empowering partnerships, we help Travel Buyers like Emerging Travel Group scale with greater speed, control, and efficiency. Their success shows how our Exchange and Alignment Score can unlock real growth while ultimately creating better experiences for travelers worldwide.

Dermot Quigley

CEO | Hotel Trader

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