Hotels
Trusted by the industry's top Hotels and Travel Buyers
The B2B Hotel Distribution market moves almost $100B per year, but fragmentation and lack of transparency make it almost impossible to manage at scale. Hotels struggle to protect rate integrity, contain rising distribution costs, and keep up with cancel-rebook technologies.
Travel Buyers aren’t faring much better. Long contracting cycles and indistinguishable inventory make it hard to stand out, and even when an integration finally goes live, new questions emerge: Is this channel performing as expected? Is the demand truly incremental?
Can this success be replicated across hundreds of partners?
From onboarding to optimization, today’s process is weighed down by complexity and intermediaries that add friction and cost at every step.
Solving that end-to-end friction is exactly what The Exchange was built to do.
Viceroy at Ombria Algarve, Portugal
The Solution
Transparent distribution & contracting, instantly.
Go live in under 10 mins, with no complex setup.
Fuel growth with model-driven recommendations.
100% ARI accuracy from PMS/CRS, no third parties.
You have limited resources and need distribution that does the hard work for you, so you can focus on delivering the best possible guest experience.
You need a cost-effective distribution solution that puts you in control, protects you from rate leakage, and opens access to new demand channels with clear insight into who is booking your rooms and at what rates.
You need more than dashboards. You need the ability to act. You need a unified platform that doesn’t just surface rate integrity issues, but allows you to enforce rules, adjust strategies, and activate changes globally in a few clicks, all within your existing revenue, payments, operations, and compliance frameworks.
The Newbury Boston
It removes the traditional friction of linking properties to distribution channels, giving you instant access to the Hotel Trader Exchange, where speed, ARI accuracy, transparency, and automation replace outdated manual processes - all in as little as 10 minutes.
Think of the Launchpad as an extension of your PMS/CRS. With proprietary integrations to leading PMS/CRS partners, it accesses first-party data for property integrity across global travel demand.
Whether you’re a property ready to join the network or a PMS/CRS provider looking to integrate, this is your Launchpad to greater reach, efficiency, transparency, and growth.
The Verb Hotel Boston
HT Insights and the Alignment Score connect pricing intent with distribution reality, helping Hotels protect revenue, boost conversion, and minimize leakage. It's your key to unlocking more direct bookings. The Alignment Score measures each Travel Buyer’s ability to book your Hotel directly and shows how closely the rates you intend to sell match what Travel Buyers can actually buy.
Buyers prioritize consistent, trustworthy pricing, so a low Alignment Score signals leakage, undercutting, or misconfigured plans or promotions, while a high Alignment Score confirms that ARI, rate strategies, promotions, and policies are set correctly, reducing leakage and driving direct conversion.
The Elser Hotel, Miami
We issue tokenized virtual cards for room and tax, support Direct Bill for qualified partners, and keep every booking reconciled end-to-end, so your payments remain accurate, compliant, and fully traceable.
Royalton Park Avenue NYC
“Hotel Trader makes it simple for hotel partners to connect with qualified buyers through a streamlined and user-friendly platform. Their transparent approach, clear communication, and dedicated support team ensure suppliers can maximize visibility and revenue without unnecessary complexity.”
“Hotel Trader has transformed the way we connect with the market, giving us wider reach and better control over our distribution. The platform is intuitive, efficient, and backed by a team that truly understands hospitality. It’s been a game-changer for driving revenue and building stronger industry connections.”
Hotel Trader has expanded our distribution footprint to multiple booking platforms and allowed us to develop an individual strategy for each rate category, rather than a one-rate-fits-all model.
Consolidating our distribution in this way has helped to reduce the hassle of negotiating individual contracts, brought us to new markets quickly and reduced our receivables risks.
Hotel Trader is an entirely new category. We are a technology-first B2B platform that facilitates direct relationships between Hotels and Travel Buyers through The Exchange, a self-regulating network built with absolute purpose.
Hotel Trader only connects directly to PMS/CRS systems, avoiding switches, channel managers, third-party APIs, and bed banks for sourcing inventory. There are no tech layers.
Additionally, our proprietary business intelligence suite gives full visibility into the behavior of Travel Buyers, empowering you to unlock opportunities to increase your ADR, reclaim margins and grow revenue while protecting rate integrity.
Unlike a typical marketplace, the Hotel Trader Exchange adds oversight and accountability. We use alignment scores and daily checks to ensure fairness and accuracy, rather than just listing hotels without monitoring.
The Exchange also removes unnecessary layers (such as multiple channel managers), reducing data mismatches and complexity.
By connecting directly with hotels, we become the single source of truth — providing real-time data, eliminating rate gaps, and giving full access to all rate strategies and promotions set by hotel revenue managers.
Because a PMS or CRS are the hotel’s single source of truth. Connecting directly ensures accurate, real-time data, removes rate gaps, and gives full access to all rate strategies and promotions set by hotel revenue managers.
By sourcing rates only from the PMS or CRS – the source of truth – with no intermediaries and no tech layers – we are able to offer Travel Buyers 100% accuracy in ARI and zero booking failures.
Hotel Trader is currently connected to the following PMS/CRS’s:
We are continually adding new PMS and CRS connections, so check back or reach out if you do not see your PMS or CRS here.
If you do not see your CRS on our list, please reach out via our contact form. We are always adding new CRS connections and hotel inquiries are among the ways we determine what CRS connections will take priority. We can notify you once your CRS connection has been made.
There is no delay before rate changes or updates go live. The moment a change is made, that information is instantly sent to The Exchange via push API. The ARI in our system always matches the ARI in the PMS or CRS of our Hotels.
Through our Alignment Score, we track Hotel pricing vs. the market in real time and flag when Hotels are out of sync – so they can take action immediately.
Hotels
