Discover how London-based Independent Hotel, Hotel Saint completely transformed their Hotel Distribution strategy by joining the Hotel Trader Exchange, tripling their revenue growth in just 12 months.
Before adopting Hotel Trader, Hotel Saint faced significant challenges in managing B2B distribution.
The only way to reach tour operators was either by creating individual, separate connections or, for less technically advanced operators, relying entirely on manual static room allocations and pricing.
Bookings would arrive via email, and the Hotel Saint team had to manually allocate the rooms. With limited internal resources, managing and maintaining multiple direct connections was not sustainable or scalable.
Pain Points with Existing Systems
Hotel Saint, London
It's fast, simple, and pain-free, especially compared to other platforms that require heavy manual setup in extranets. Hotel Trader handles most of the work, with very little input from the hotel, which makes the transition incredibly smooth.
A big advantage is knowing which travel buyers are booking our rooms. With that insight, we have taken proactive steps, like inviting high-potential partners for property visits or building direct relationships to drive more production.
The Hotel Trader Exchange has been extremely reliable with no ARI issues, no payment issues and no booking delivery failures. The promo creation tool has also been a standout feature, especically for setting up length of stay discounts, which has become a significant revenue driver for us.
+327% in Revenue
+92% in 2025 Bookings
+443% in Room Nights
My advice to any Hotel considering Hotel Trader is simple: pilot it. As an Independent Hotel, we’ve seen it ease workload, give us transparency into Travel Buyer activity, and deliver measurable revenue gains. It’s made our B2B distribution more efficient and effective, so it’s definitely worth exploring.
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