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The Problem

B2B Hotel sourcing & distribution should be simple


...but for Travel Buyers it rarely is, even though the industry moves almost $100B in Hotel bookings every year.

Challenge


Travel Buyers want to deliver the right inventory to the right traveler at the right price, but instead they’re chasing contracts, juggling inconsistent connections, fixing errors they didn’t create, and trying to stand out in a crowded, fragmented ecosystem.

Hotels face similar friction managing channels, protecting margins, and fighting rate undercutting. And even when you finally get one integration live… that’s only the beginning.

How do you know it's performing? Is the supply actually competitive? Can you replicate success across thousands of Hotels?

Traditional offline static contracts, dynamic rates routed through multiple intermediaries, and inconsistent data make everything harder - from launching a partnership to proving value and scaling it.

That is exactly the problem The Exchange was built to solve.

Resorts World Las Vegas - Crockfords Las Vegas Lobby Resorts World Las Vegas - Crockfords Las Vegas Lobby

The Solution

The Hotel Trader Exchange


Transparency drives confidence. Confidence drives conversion.

Our self regulating Exchange connects you to over 20,000 Hotel partners - and 150,000+ via our growing PMS/CRS integrations - unlocking a broad range of live, bookable inventory at highly competitive rates, so you gain a pricing advantage and win more sales.

Better yet, choose how you partner with Hotels in The Exchange: use Community Rate Plans to access standardized direct rates across many properties, or Exclusive Contracts for one to one agreements with custom terms, negotiated pricing, and tightly controlled visibility, all backed by automated rate intelligence.

Get instant clarity on live ARI and performance so you can sharpen your offering and convert more, powered by a single, easy-to-integrate solution. With payments, support, and distribution unified in one platform, your B2B sourcing becomes simpler, smarter, and more profitable.

The benefits speak for themselves...
Direct source of truth

Direct source of truth

Connect via API to a growing list of PMS/CRS platforms including Synxis, Mews, Cloudbeds & more.

Competitive rates

Competitive rates

Book live ARI from thousands of Hotels globally and secure the best market rates.

AI-driven insights

AI-driven insights

Give Hotels transparent performance data that highlights your distribution value.

Strategic partnerships

Strategic partnerships

Improve brand visibility & unlock better pricing through direct Hotel partnerships.

Travel Buyers

Who we serve


Whether you are just entering travel, expanding existing offerings, or already an established provider, you need access to premium inventory without slow integrations - and the ability to build direct relationships with Hotels.

No lengthy contracts or resource heavy implementations - just the direct connection you need to scale.

Compete without complexity by connecting to the right inventory, at the right rates, in a few clicks.

Focus on building compelling experiences while accessing strong inventory, competitive rates, and clear performance metrics.

Protect margins and value even as costs rise and Hotel access tightens.

Offer the rates and control your corporate clients expect, without heavy reliance on third parties.

Gain better access, stronger rates, and the reliability needed to compete with direct buyers.

Overcome slow mapping, fragmented systems, and restricted reach so your business can grow.

Deliver travel benefits at scale despite lean teams, low margins, and operational constraints.

Viceroy Chicago Viceroy Chicago
Getting Started

Lightning-fast onboarding


Our dedicated team and self serve flow get you live in days, not months, letting you integrate to our API on your schedule without exhaustive meetings or long email chains.

The Travel Buyer Launchpad flow takes you through 3 core applications:

1. Short questionnaire about your system & set-up

2. Self-certification app for real-time sandbox verification

3. Test booking app for your first test booking in a live environment

At each and every stage you are provided with documentation, mapping files, endpoints and credentials to set you up for success.

A game changer in reducing lodging API integrations.

Getting Started
Access more Hotels, faster with

Community rate plans


Connect once and unlock a portfolio of Hotels without negotiating bespoke deals for each property using standardized Hotel rate plans, made available to vetted Travel Buyers on The Exchange.

The Exchange actively monitors pricing competitiveness and lets Hotels launch promos for your channel in real time with a single click, while governance and scalable portfolio activation are managed centrally through the Client Portal.

The Venetian Las Vegas The Venetian Las Vegas
Exclusive pricing with

Direct contracts


HT Connect turns your direct contracting program into a high-performing, scalable, accountable distribution engine - one agreement, one buyer account, one technical integration.

  • Higher technical performance through native PMS/CRS connectivity. Bypassing intermediaries for faster, cleaner, and more reliable ARI.

  • True pricing and competitive rate governance.
    Real-time market alignment and accountability.

  • Automated activation of exclusive contracts.
    Every Hotel is mapped with the right controls and launched instantly.

  • Faster global expansion of direct relationships.
    Access Global Hotel Chains and Independent properties through a single integration.

HT Connect streamlines exclusivity distribution so you sell more and manage less. With Supplier Launchpad, your contract managers can onboard and configure properties faster than ever - no dependencies, no delays.

What once took months of contracting, integrating, testing, and validating now takes minutes to search the Hotel, onboard, and connect with data-driven insights to optimize conversion.

Timbri Hotel San Francisco, Curio Collection by Hilton Timbri Hotel San Francisco, Curio Collection by Hilton
Automated Hotel Payments

Paying Hotels? We make it effortless.


Introducing HT Pay, a fast, secure, automated way to pay Hotels without manual work, reconciliation headaches, or operational delays. Streamline payments with modern FinTech rails that support the global travel ecosystem.

Automate settlement for every Hotel, from booking to payout, with support for virtual cards, bank transfers, and multi-currency handling. HT Pay is built to operate globally, so you can scale without the complexity.

How HT Pay works:


We generate tokenized virtual cards for room and tax, support Direct Bill with approved Hotels, and ensure every transaction stays fully reconciled from start to finish.

Palacio del Inka, Cusco, Peru Palacio del Inka, Cusco, Peru

HT Supplier Launchpad

For Travel Buyers


HT Supplier Launchpad is a breakthrough in hotel contracting - more than a platform, it is a new way of working. Use our industry first, self-serve solution to migrate static, offline agreements to direct PMS/CRS connectivity, or scale direct contracts and build out your market management team with enterprise grade tools. Hotels live in under 10 minutes.
Testimonial

Direct integration with Hotel Trader has already delivered measurable improvements across our booking performance. By connecting our platforms more efficiently, we’re enabling faster, more accurate, higher-value transactions for our users. It’s a strong step forward in our long-term technology and growth strategy.

Nikita Elagin

Managing Director for Consolidator Business Unit | Emerging Travel Group

Testimonial

“Hotel Trader has helped us close the gap between the B2C & B2B distribution in a seamless, transparent way, helping us get to potential guests in all corners of the world with one contract. Super hassle free for commercial teams and operations alike.”

Francisco Melendez

Business Development & Revenue Manager | Epic Revenue Consultants

Got Questions?

FAQs for Travel Buyers

Hotel Trader is an entirely new category. We are a technology-first B2B platform that facilitates direct relationships between Hotels and Travel Buyers through The Exchange, a self-regulating network built with absolute purpose.

Hotel Trader only connects directly to PMS/CRS systems, avoiding switches, channel managers, third-party APIs, and bed banks for sourcing inventory. There are no tech layers – guaranteeing that Travel Buyers receive the most accurate, real-time data available.

And, our proprietary business intelligence suite gives full visibility into the pricing, availability and overall behavior of Hotels to drive conversion and performance at scale.

Hotel Trader offers instant, real-time ARI from tens of thousands of Hotels globally and can unlock access to over 100,000 Hotels via real-time PMS/CRS integrations. Top markets include major U.S. cities like NYC, Las Vegas and Miami and key international destinations like London, Mexico, Dubai, Singapore, and the Algarve.

New hotels are joining everyday.

We also love collaborating with Travel Buyers to source locations and Hotels based on their needs.

Extremely. Our rates are sourced directly from the PMS/CRS, allowing access to shelf-ready, promotional and dynamic pricing without rate gaps.

And, our Alignment Score holds Hotels accountable to providing consistently competitive economics to The Exchange. This is part of our commitment to transparency which allows you to make strategic decisions about the inventory you source.

We have hundreds of global travel companies that you can choose to work with directly, including OTAs, travel agencies, tour operators, airlines, and membership platforms.

This number is constantly growing, with influence from our Hotel partners who let us know which Travel Buyers they want to create direct relationships with. We love collaborating with our Hotels to build new direct relationships with Travel Buyers.

Travel Buyers do not need to handle payments and support with Hotels.

Hotel Trader manages all payments and support on your behalf with Hotels with a full in-house team.

Travel Buyers can access The Exchange inventory without a direct commercial agreement, or layer in their own contracts to improve control and pricing.

Transparency means you can see:

  • All Travel Buyers searching and buying your Hotels
  • The buying behavior of each Travel Buyer

Then, you can lean in on certain channels based on how they actually behave and make informed distribution decisions and coordinate pricing based on specific Travel Buyers all in one place. More than just facilitating connections, Hotel Trader drives conversion.

Travel Buyers – airlines, tour operators, loyalty programs, travel agencies, OTAs – need a scalable way to connect directly to Hotels and cannot build interfaces with every PMS and CRS. The Exchange serves as that one-stop direct connection, in perpetuity.

Plus, sourcing rates only from the source of truth with no intermediaries and no tech layers guarantees the Travel Buyers 100% accuracy in ARI and booking failures.

In addition, thanks to our full transparency and our proprietary metrics, Travel Buyers are encouraged to use The Exchange since they get to be recognized and build their own brand with you.

Our network includes hundreds of global tour operators, travel agencies, closed-user groups, airlines, loyalty programs, package providers, OTAs and more.

We track Travel Buyer behavior on a number of factors including

  • Their performance in terms of room nights, revenue, average transaction value.
  • Booking trends in length of stay, lead time and cancellation trends.
  • And even propensity to resell and not violate parity.

All Travel Buyer metrics are fully visible in The Exchange so that you can use this information to optimize your own distribution and pricing strategies.

Travel Buyers

Ready to get started?

Join over 160 Travel Buyers worldwide, scaling their distribution strategy with Hotel Trader.